What does a typical Omarion engagement cover?

Most engagements lead with positioning — the strategic narrative that makes a brand defensible — then flow into naming, verbal identity, visual identity, and the launch system. The founder remains hands-on from the whiteboard session through final wordmark approval.

How many engagements does Omarion publish as case studies?

Six featured engagements are shown in depth on this page, with a further four summarized as receipt-style rows. Roughly a third of the studio's 186 completed engagements are publishable; founder-led NDAs cover the rest.

Do you take on logo-only or identity-only projects?

Identity work without a positioning brief is intentionally not offered. Omarion leads with positioning because, in the studio's experience, identity that is not anchored in strategy produces brands that look polished but do not compound.

How do I work with the studio if a case study here looks like a fit?

Qualified founders and CMOs apply through the Apply page. Accepted applicants book a paid 90-minute diagnostic at $1,500, credited in full toward any retainer that follows. Three of fourteen annual spots are currently open.

The Archive · Vol. XII Six engagements, in full

A working archive of positioning, not a marketing portfolio.

Six of the fourteen engagements we take on each year, written up as case studies for founders, CMOs, and the operators who hire us. We cap the studio at 14 clients annually so the principal stays on every project — a policy you can verify on the colophon.

Apply to Work With Us 3 of 14 spots remaining for Q3 intake

How to read this page

Every entry follows the same four-beat structure: Problem → Positioning → Identity → Outcome. We publish only engagements where the client has given written permission and where the work has been on the market long enough to measure. Roughly a third of what we do never appears here — private rebrand work, pre-launch positioning under embargo, and confidential category entries.

If you are evaluating the studio, read for craft and for the specificity of the strategic move. The real proof, for most of our clients, lives in the diagnostic — a paid 90-minute working session with Omarion Reyes that becomes the foundation document for any engagement we take on.

Positioning brief, type specimen, and printed collateral from the Maison Verte engagement

Maison Verte Hospitality · 2024

Repositioning a 38-year-old hospitality group from "restaurant" to "house of meals."

Problem. Maison Verte had grown to nine locations but was being shopped on price. Online reviews clustered around the word "expensive." The founders knew the work had changed; the positioning hadn't.

Positioning. Reframed the brand from a restaurant group to a "house of meals" — a category of one built around the conviction that the midday meal is the day's central ritual. New tagline, new menu architecture, new pricing logic.

Outcome. Average check rose 22% across the nine locations in the first eight months. Unaided brand recall in the Brooklyn–Manhattan corridor moved from 4% to 19%.

Read the full case study

Halden Skin Consumer · 2024

Naming, positioning, and identity for a dermatologist-founded skincare line now in 412 Sephora doors.

+41% lift in unaided recall at six months post-launch.

Northbound Coffee Consumer · 2023

A category-of-one positioning for a roaster that refuses the words "specialty" and "third wave."

Wholesale accounts grew from 14 to 63 in the first year post-rebrand.

Field & Foundry B2B · 2023

Repositioning a 22-year-old industrial supplier as the procurement partner for American made.

Inbound enterprise leads up 3.1× in the first nine months.

Pavia Provisions Consumer · 2023

Building the brand for an heirloom-grain pantry line that launched inside Erewhon in eight weeks.

Naming, positioning, packaging system, and the Erewhon buyer pitch — all delivered inside a single eight-week sprint.

Heirloom-grain pantry jar with paper label and dried grain specimen

Quintessa Wellness · 2022

A naming and identity system for a hormone-health brand led by two OB-GYN founders.

"Medicine for the chapter you're in." A positioning built around life-stage, not symptom, that landed the brand inside Goop's editorial rotation within six weeks of launch.

Letterpress stationery specimen and pressed botanical detail

Lume & Linen Hospitality Positioned a 4-property boutique hotel around the idea of "the slow guest." 2024
Stack & Beam B2B SaaS Built a category-of-one narrative for a vertical-AI procurement tool. 2024
Aria Park Consumer Named and positioned a children's clothing line around the "third outfit." 2023
Court Street Books Retail Repositioned an independent bookstore as a "reading room" with a renewed identity. 2022

Three further engagements are listed by category only on request, per client preference. The full roster — including pre-launch and confidential category entries — is reviewed in the diagnostic.

By the Numbers

Four facts about the studio, verified and on the record.

186 Brand engagements completed since 2014
7 Brands now selling inside Sephora, Erewhon, or Goop
41% Average lift in unaided brand recall at six months post-launch, 2022–2024 cohort
92% Client renewal rate on multi-phase engagements

Selected press & recognition

It's Nice That — March 2023
Brand New — 2022, 2024 (Underrated Identity Studios)
Eye on Design — 2024
OFFF Barcelona — 2023, panelist
Y Combinator — alumni clients, four engagements
Forerunner Ventures — portfolio clients, two engagements

"We are not the right studio for everyone. We don't take on more than fourteen clients a year, we don't sell logo packages, and we don't promise a viral outcome or a funding round. What we do promise is that I, Omarion, am on your project from the first whiteboarding session to the final wordmark approval. That is the entire pitch."

Apply to Work With Us Paid 90-minute diagnostic · $1,500, credited toward any retainer.